Howard Stevens - Tiff
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Join:30 Oct 2013
Last:31 Oct 2013

About Me


Howard Stevens is Chairman and CEO of Chally Group Worldwide, a research firm focused on Talent Management, Leadership Development and Sales and Productivity Improvement. Chally provides both Talent and Productivity Audits at a Corporate, Functional and Individual level as well as Personnel Assessments in 23 languages. Our research services support over 2,500 customers in 49 countries. Clients include such diverse international corporations as IBM, American Family Insurance, General Motors, Verizon, Sara Lee, Siemens, Xerox, and Johnson Controls as well as many mid- and smaller-sized companies. Mr. Stevens specializes in both management and sales effectiveness and productivity. In management development he directed the first long-term study of the critical success factors for Leadership development for The National Aeronautics and Space Administration (NASA) and the United States Defense Department and its major defense contractors. A licensed clinical psychologist, he is known for his research, keynote speeches, and programs in Leadership Development, Total Quality Sales Management (TQSalesM), Business and Productivity Analytics

In sales performance, he originated Customer Purchasing benchmarking in business to business sales, and is the creator of the original sales product lifecycle classifications. Chally maintains the largest world class sales database which includes benchmark metrics and processes of the only world class sales forces identified through research with over 80,000 business customer decision-makers. Chally has also created the largest statistical database and validation research for the evaluation of requirements for sales, professional, and executive positions, and in market and customer analyses.

Howard is the author of several books (published in multiple languages) on sales and management including Achieve Sales Excellence, The Quadrant Solution, The science of Sales and Selling the Wheel. He has written many articles and is a frequent speaker and radio and television guest. He has been a guest on CNN, CNBC, Bloomberg USA, National Public Radio, Radio Free America and other business based programs. He is a regular presenter at the Selling Power Sales Leadership Conference. His world class sales benchmarks program has been presented over 1000 times across 40 countries for corporations, trade associations, government agencies, and universities.

Howard is the founder and CEO of the Sales Education Foundation that supports the universities who offer formal sales programs. Mr. Stevens has also taught “World Class Sales” benchmarks at the Columbia University Graduate School of Business, and served as the Chairman of the Sales Advisory Board for Ohio University and is an Honorary Alumni of Ohio U. He is also a member of both the Foundation Board and the Theatre Board of Wright State University. In his early career (1971) he also founded the Ohio Institute of Photography and is listed in Who’s Who and many professional references.

He has been professionally associated with several Washington-based groups where he has consulted with both the Defense Department – researching leadership development strategies; the Justice Department - developing police selection techniques, the Intergovernmental Personnel Act*developing performance appraisal systems, the Department of Defense*identifying critical dimensions of management and leadership, and the Atomic Energy Commission. He is married with two sons and lives in Dayton, Ohio.

Author Publisher
• Achieve Sales Excellence Howard Stevens, Theodore Kinni Platinum Press
• The Quadrant Solution Howard Stevens, Jeff Cox Amacom
• Selling the Wheel
• How to Sell Your Products to the Right Market Howard Stevens, Jeff Cox
Howard Stevens, Jeff Cox Simon & Schuster
• Sales Force Management-Chally's Expanded Contribution to Higher Education Mark W. Johnson, Greg W. Marshall McGraw-Hill Higher Education
• Sales Management-Decision Making for Improved Profitability Dan H. Robertson, Danny N. Bellenger Macmillan
• World Class Selling Roy Chitwood Best Sellers Publishing
• Sales Management: Concepts and Cases Douglas J. Dalrymple, William L. Cron Wiley


• American Marketing Association for Outstanding Long Term Contribution of his Field-2007
• Ernst & Young Entrepreneur of the Year
• Young Entrepreneur Award for "World Class Sales for the New Millennium"
• Young Presidents Organization "Sharing of Knowledge"
• American Association of Orthodontists in recognition of his contribution to science
• Who's Who in Leading American Executives
• Global Sales Science Institute in Recognition of his contribution to the Advancement of Sales
• National Business Awards-Selling Power's Leadership-2007-Award for Advancing the Sales Profession
• Ohio University College of Business-Award for Achievement in Business-May 16, 2008
• Ohio University 2009 Honorary Alumnus
• University Sales Center Alliance-2007-Special Recognition for 35 plus years of Dedication and Promotion of the Sales Profession
• United States Defense Department-For Contribution to the Space Program of the United States
• National Association of Quick Printers Special Recognition Award
• Ralph & Luci Schey Sales Centre at Ohio University Award for Support of Sales Education


• Ohio Institute of Photography, Founder
• Foundation Board-Wright State University
• University Sales Education Foundation-Founder and Chairman
• Columbia University-Adjunct Professor
• University of Dayton-Adjunct Professor
• Ohio University-Professional Advisory Board-Chairman
• Huazhong University of Science and Technology (China) Distinguished visiting professor
• Xiangfan (China) Visiting professor